Stefan Sagmeister

  • graphic design
  • USA
  • 2 june
  • National Palace of Culture

Stefan Sagmeister is one of the provocateurs and innovators in graphic design since the '90s. He is a living legend, or as they called him in his biography on - "a rockstar designer."

Austrian by birth, Stefan is based in New York. He also lived for a while in Hong Kong.
He has his own agency that he insists on keeping small. Over the years he worked for clients like HBO, Guggenheim Museum and Time Warner.
He loves working on album covers and music-related projects. He designed a bunch of covers for iconic albums by Lou Reed, OK Go, The Rolling Stones, David Byrne, Aerosmith.
He has two Grammys for his work on a Talking Heads boxset and an album of David Byrne and Brian Eno.
His style is remarkable to the degree of sensation. An example: in 1999, Sagmeister was invited to design the poster for his own talk in Detroit. He had his assistant carve the information on his body with a knife. One of the most brutal and provocative posters in the history of visual communication was made.
Sagmeister has a rule: once every seven years he goes away to exotic locations on annual sabbaticals where he only works on personal projects. He is resolute about this and rejects any client projects offered to him (he even refused the campaign posters of Barack Obama).
On his last sabbatical in Bali Sagmeister started working on a feature length documentary that explores happiness. In it he seeks to prove once and for all whether people can consciouslyincrease their own happiness. The film is still in production.
Stefan Sagmeister agreed to speak at the forum of Sofia Design Week provided that we contribute to its implementation.

The topic of his lecture is Design and Happines


National Palace of Culture
hall 2
Bulgaria №1 Square

the forum starts at 11am
registration 10am-11am