It all began with the appearance of EDNO magazine in March 2002. The magazine was published every month for ten years before it ended in 2012, with the publication of the book The Bulgarian Nouvelle Vague. Meanwhile, EDNO found constructive activities in the form of various performances, exhibitions, concerts, parties, and five big festivals for contemporary dance, architecture, design, music and art, three of which have been held every year since 2008. The rest is history or an introduction to a new beginning.